After completing a number of Mystery Shops in 2017, there was a very common finding among over 80% of the agents shopped. No attempts to CLOSE!
No asking for the sale in any possible way! NONE!

Every single agent shopped was an experienced New Home Sales agent and over 90% did a great job at the showing, but did not try to close.

  • THE GREETING 
  • HIGHLIGHTED FEATURES 
  • BENEFITS OF THE BUILDER, THE COMMUNITY 
  • THE AGENT DEMONSTRATED THE HOMES AND DID SO WITH A SMILE 

Less than 5% asked for the sale, initiated the conversation of the prospects current status of a home to sell, moving to the area or a new home buyer.

A vast majority of these agents are GREAT Agents and in almost all cases the recomandation was to keep each of them on, they just needed to renergize and refocus on becoming a CLOSER.

We have created a course focused for New Home Sales Agents to get that edge back, that sitting in a comfortable model day after day, year after year, your agents might have lost!